Romina

In many countries across the Americas, a girl’s fifteenth birthday is celebrated with a big party. Romina’s XV followed that tradition, but with a very personal approach. I directed the design and AV teams, working with international teams to bring the full experience to life.

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The idea was to create colorful, authentic spaces that felt fun, fresh, and true to Romina. Guests moved through different moments, from snacks and custom drinks to arcade games, a nail and makeup station, and playful details designed around her taste.

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One of the biggest challenges was coordinating the fabrication, logistics, and temporary import of the design elements, making sure everything arrived on time and worked properly on site.

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Every part of the celebration was built around Romina’s personality, creating a party that felt personal, memorable, and full of energy.

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