Takis

Drawing inspiration from the essence of the Takis brand, I envisioned and led the creation of Takis DTM, an immersive experience that resonated with audiences nationwide. Guiding a team of over 24 diverse professionals, we meticulously brought this vision to life across nine locations from 2022 until recent days, resulting in more than 4.5 million impacts.

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Takis DTM redefined attendee engagement through innovative features where they could earn tokens and exchange them for merchandise.

Some of these activities included:

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Takis LAB: Attendees could mix various snacks from the brand's portfolio to create new flavors, regardless of how.

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Meta Skate: A tailor-made virtual skate game where participants competed against the Zombies of Flavor. If they were caught, they lost.

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Laser Lounge: Each participant had the opportunity to select a famous track and navigate from point A to point B while avoiding lasers. If they touched one of the lasers, they were eliminated from the competition.

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