Julio

‍Astrotourism Destination Experience & Product Development

Developed visitor-ready astrotourism products within AlUla’s certified Dark Sky Parks and heritage sites, including astronomy expeditions, guided observations, night-sky experiences, and workshops.‍

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Event Delivery & High-Profile Programs

Delivered tech-enabled and edutainment activations, including House of Constellations and Celestial Skyport, combining storytelling, interactive experiences, and stargazing with tailored programs for VIPs, youth groups, international guests, and executive retreats such as YPO Dubai.‍

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Partnerships & Global Visibility

Created and managed AlUla’s first Astrophotography Ambassadors Program, collaborating with renowned astrophotographers including Ollie Taylor, Benjamin Barakat, and Yousif Alqasimi, whose AlUla image was featured by NASA’s Astronomy Picture of the Day, strengthening global visibility.

Global Summits & Diplomatic Events

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COP28 - Collaborated on the experience design and production of PRE-COP28 opening activities, contributing to a high-impact cultural and diplomatic platform for presidents, ministers, delegates, and dignitaries from 120+ countries through protocol-led guest journeys, cultural performances, set design, and executive hospitality.

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World Trade Organization - Led the experience design and delivery of the Opening Gala at Qasr Al Watan, the UAE Presidential Palace, hosted by the UAE Minister of State for Foreign Trade, shaping the guest journey, cultural performances, show flow, technical coordination, and venue delivery within a sensitive protocol environment.

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Human Fraternity Majlis - Led the design and delivery of a high-level diplomatic gathering, managing VIP protocol, hospitality, guest experience, supplier coordination, and cultural programming for global leaders.

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Attendees included H.E. Sheikh Nahyan Bin Mubarak Al Nahyan, UAE Minister of Tolerance and Coexistence; H.E. Mohamed Khalifa Al Mubarak, Chairman of the Department of Culture and Tourism; Cardinal Miguel Ayuso Guixot, Holy See; and other international diplomats and dignitaries.

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Executive Forums & Speaker Content

Coordinated high-profile panel content featuring global figures such as Ray Dalio, Bill Gates, Precious Moloi-Motsepe and H.E. Abdul Aziz Al Ghurair, aligning event narrative, speaker positioning, content flow, and audience experience.

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‍Private Dinners & Cultural Gatherings

Produced intimate gatherings, private dinners, and cultural exhibitions for distinguished guests including Hillary Clinton, Chelsea Clinton, Mariët Westermann, global faith leaders, politicians, and international dignitaries.

Event Storytelling & Guest Journeys
Developed narratives and guest journeys inspired by AlUla’s heritage zones, including the Hegra Candlelight Concert with Ludovico Einaudi, aligning storytelling, atmosphere, and visitor flow with event objectives.

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Concept & Pitch Development
Supported concept and pitch development for major cultural and destination events in AlUla, translating strategic briefs into experience-led proposals.

International Brand Projects‍

Adapted 90+ projects to local markets for international brands including  One&Only Resorts, Dior, Bvlgari, Mercedes-Benz, Maybach, Moët & Chandon, Salvatore Ferragamo, Tequila Clase Azul, fashion week mecxico, Huawei, Kuesky Pay, Bureau Betak, and others.

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Creative Project Management

‍Managed creative and event production projects for agencies, production companies, and direct clients, connecting concept development, client expectations, production feasibility, and final delivery.

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Government Events & National Programs

‍Supported high-profile government programs, including Independence Day celebrations in Jalisco and Nayarit, and played a key role in coordinating nationwide presidential press conferences from 2019 to 2021.

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Commercial Growth‍

Implemented commercial strategies that resulted in 85% sales growth and increased the company’s pitch-to-project conversion rate to 73%.

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Creative Operations‍

Established an internal communication system to improve the creative process and collaboration across 43 creatives and multidisciplinary teams.

Public Relations & Brand Strategy

Led PR and brand visibility strategies for lifestyle, luxury, and premium brands across Mexico, including Montblanc, Perrier, NH Hotels, The Cheesecake Factory, Cerveza Minerva, Bianchi, Micromega, and others. Managed media relations, VIP guest lists, and brand-led experiences to strengthen market presence and audience engagement.

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José Cuervo Brand Portfolio
Managed PR and experiential marketing initiatives for José Cuervo brands across Mexico, supporting 120+ activations and campaigns, including Cada Bigote Cuenta and #GDLesTradicional, to increase brand visibility and consumer engagement.

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Spirits Experiential Campaigns
Directed premium product launches for Hennessy Paradis Imperial, Hennessy XXO, and Hennessy NYX, overseeing creative direction, venue selection, guest experience, and brand alignment.

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Sports & Lifestyle Events

Supported the organization and delivery of major lifestyle and sports events in Guadalajara, including Wings for Life World Run, Red Bull Soapbox Race, and Dirt Conquers.

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Art & Cultural Projects
Produced contemporary art events and collector collaborations with renowned galleries, connecting premium audiences with curated cultural experiences.

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Budget & Media Management
Managed campaign budgets and media relationships with journalists, editors, and partners to support brand exposure, campaign reach, and market visibility.