.work experience

September 2023 - Current Position 

Evolution Events UAE - Event Services. 

Position | Creative producer.

/ As the creative lead for the opening activities during Pre-COP 28 hosted in Abu Dhabi, I oversaw all the details, including performances, set design, and guest experiences for two different events: a dinner for delegates and ministers from 85 countries, as well as a dinner for 400 faith leaders. 

/ Within the framework of COP28, I coordinated the content creation for a panel with Bill Gates and Ray Dalio among other participants, and organized a private dinner for philanthropist Chelsea Clinton. 

/ For the celebration of the 5th Anniversary of the Papal Visit and signing of the Document on Human Fraternity for World Peace and Living Together, I've led the design team for a VIP Majlis hosted at the Abrahamic Family House in Abu Dhabi for ministers and delegates from different countries.

August 2023 - Remote Freelance Position 

Balich Wonder Studio KSA- Integrated Entertainment Group. 

Position | Creative lead.

/ Event Design for Experiences in AlUla: Collaborated with Balich Wonder Studio on event design projects undertaken by the Royal Commission for AlUla.

/ Creation and Conceptualization of Event Storytelling: Developed guest journeys and event narratives inspired by the heritage zone, aligning them with the event's objectives.

August 2018 - June 2023

Drea Producciones - Production company and event agency.

Position | Head of Projects and Creative Director.

Commercial Director (2020-mid 2023): Successfully executed commercial strategies, resulting in an 85% growth in company sales during my tenure.

International Brand Consulting: Provided consulting services for international brands to adapt their projects to local markets. Notable events include the 150th anniversary of Möet & Chandon Imperial, the launch of Hennessy Paradis, HBO Max LATAM launch, Red Bull Soap Box, Wings For Life Race, One and Only Resort Festives 2021-2023, and the Dior Cruise Mexico 2024.

Covid-19 Marketing Strategy: Developed and implemented a marketing strategy during the Covid-19 pandemic, combining digital and in-person efforts. Hosted engaging experiences, boosting social media presence by 43%, attracting 30+ new contracts, and expanding into fresh markets.

Pitch Presentation Success: Delivered pitch presentations to over 105 brands and individuals, leading to an average pitch-to-conversion rate increase of 73%.

Event Management and Content Creation: Organized and executed brands and gov events, celebrations, and digital content creation, including The Day of Independence Jalisco 2018, Nayarit 2019, and México City 2021. Played a key role in coordinating press conferences for Mexico's President in Jalisco from 2019 to 2020.

August 2011 - May 2018

Propom - PR and Experiential marketing agency.

Position | Key account manager.

Account Executive: Worked with brands such as José Cuervo, Tequila 1800, Red Bull, Hotel Casa Habita, Salvatore Ferragamo, Casillero del Diablo, Hard Rock Hotels, Technogym, Hennessy, and Montblanc.

Art Events and Projects: Organized contemporary art events and collaborated on collector's projects with renowned art galleries from 2016 to 2018.

PR Leadership (2011-2018): Led the development and execution of a successful PR plan for José Cuervo brands in the western region of México. Managed over 120 experiential marketing initiatives, adeptly handled media relations, and strategically placed products across different channels.

Product Launch Events: Organized and executed memorable product launch events for brands like Hennessy Paradis Imperial, Hennessy XXO, and Hennessy NYX. Ensured a premium and sophisticated experience, handling everything from venue selection to catering.

Budget Management: Managed budget allocation for marketing campaigns and experiences. Built and maintained relationships with journalists, editors, and media.

Brand Improvement Initiatives: Proposed methods to enhance the brand's reputation based on current trends. Implemented experiential marketing initiatives like "Cada Bigote Cuenta" and #GDLesTradicional for José Cuervo.

VIP Guest Management: Organized and selected special guests for luxury brand events, handling the entire process of issuing invitations and curating a list of exclusive attendees to align with the brand's image and target audience.

.education

May 2019 - June 2019

ITESM, Instituto Tecnológico de Estudios Superiores de Monterrey.

Guadalajara, Mx.

Design Thinking  Diploma.

May 2018 - July 2018

ELISAVA, Barcelona School of Design and Engineering.

Barcelona, Spain.

Lighting Design Course.

Visual Merchandising Course.

August 2011 -  December 2017

ITESO, Instituto Tecnológico de Estudios Superiores de Occidente.

Guadalajara, Mx. 

Bachelor in Civil Engineering.

.skills

/ Hard skills

Creative strategy.

Customer Service.

Communication.

Ability to work in a team.

Fast Learner.

Effective Time Management.

Ability to Multitask. 

/ Tools and Software

Google Suite.

Microsoft Office. 

Autocad.

Sketchup.

Languages 

/ English.

/ Spanish.