.work experience

October 2024 - Current Position, AlUla, KSA

RCU Royal Commission for AlUla - Saudi Government Entity

Position | Senior Sky Experience Manager

/ Designed and delivered innovative, tech-enabled astronomy events and experiences, enhancing destination value for VIPs, youth, and international audiences.

/ Designed and launched astrotourism products, including astrophotography expeditions and night-sky experiences that enriched AlUla’s visitor offering.

/ Supported and delivered high-profile business retreats, designing tailored programs  with executive-level expectations and strategic relationship-building goals. 

/ Created and managed an Astrophotography Ambassadors Program, partnering with world-renowned photographers to support new astrotourism products, generate high-quality content, and strengthen AlUla’s global visibility.

September 2023 - October 2024, Dubai, UAE

Evolution Events UAE - Event Services

Position | Creative Producer

/ Led planning and execution of PRE-COP28 opening activities, including performances, set design, and guest experiences for presidents, delegates, and ministers from 120+ countries.

/ Coordinated creation of high-profile panel content featuring influential figures such as Ray Dalio, Bill Gates, H.E. Abdul Aziz Al Ghurair, and Precious Moloi-Motsepe.

/ Organized intimate gatherings, including private dinners and cultural exhibitions, for distinguished guests including Hillary Clinton, Chelsea Clinton, Mariët Westermann, global faith leaders, politicians, and international dignitaries.

August 2023 - October 2024 Remote Freelance Position,  AlUla, KSA

Balich Wonder Studio KSA - Live Entertainment Group

Position | Creative lead

/ Creative lead for experiences in AlUla in collaboration with Balich Wonder Studio, working in a multifaceted team with architects, scenic designers, and technical and AV production

managers for projects undertaken by the Royal Commission for AlUla.

/ Developed event storytelling and guest journeys inspired by the heritage zone, including the Hegra Candle Light Concert with Ludovico Einaudi, aligning narratives with event

objectives

August 2018 - June 2023, Mexico

Drea Producciones - Event Production Company 

Position | Head of Projects and Creative Director

/ Successfully adapted projects to local markets for international brands such as Bulgari, One & Only, Mercedes-Benz, Möet & Chandon, Salvatore Ferragamo, and others. Providing strategic guidance and consultancy to ensure the success of more than 104 projects.

/ Supported strategic government events, including Independence Day celebrations in Jalisco (2018) and Nayarit (2019), and played a key role in coordinating nationwide presidential press conferences from 2019 to 2020.

/ Implemented commercial strategies resulting in an 85% sales growth. The company's

pitch-to-project average conversion rate increased during my tenure to a remarkable 73%, showcasing persuasive communication and negotiation skills.

/ Established and developed an internal communication system to enhance our creative

process, ensuring seamless and effective collaboration among 43 creatives across various teams

August 2011 - May 2018, Mexico

ProPom - PR and Experiential Marketing Agency

Position | Senior Manager – Events & PR

/ Public Relations & Brand Strategy — Led PR strategy for José Cuervo brands across Western Mexico, managing over 120 experiential marketing initiatives, strengthening media relations, and expanding brand visibility.

/ Experiential Campaigns — Directed large-scale product launches for Hennessy Paradis Imperial, Hennessy XXO, and Hennessy NYX, ensuring premium brand alignment through creative design, venue selection, and guest experience.

/ Art & Cultural Projects — Produced contemporary art events and collector collaborations with renowned galleries between 2016–2018.

/ Budget & Media Management — Oversaw campaign budgets and cultivated strong relationships with journalists, editors, and media partners.

/ Brand Development — Participated in the design and implementation of high-impact campaigns such as Cada Bigote Cuenta and #GDLesTradicional for José Cuervo, enhancing audience engagement.

/ VIP Guest Management — Curated exclusive guest lists and coordinated VIP experiences for luxury events, aligning every detail with each brand’s image and audience profile.

.education

May 2019 - June 2019

ITESM, Instituto Tecnológico de Estudios Superiores de Monterrey.

Guadalajara, Mx.

Design Thinking  Diploma.

May 2018 - July 2018

ELISAVA, Barcelona School of Design and Engineering.

Barcelona, Spain.

Lighting Design Course.

Visual Merchandising Course.

August 2011 -  December 2017

ITESO, Instituto Tecnológico de Estudios Superiores de Occidente.

Guadalajara, Mx. 

Bachelor in Civil Engineering.

.skills

/ Hard skills

Creative strategy.

Customer Service

Communication

Ability to work in a team

Fast Learner

Effective Time Management

Ability to Multitask

/ Tools and Software

Google Suite

Microsoft Office.

AutoCAD

Sketchup

Languages 

/ English

/ Spanish