One & Only Resorts

Creative and Production Director

PRE-COP 28 UAE

Creative Producer

Dior Cruise 24

Local Production Director

Established in 2016, this camp was born out of the collaboration of a close-knit group of friends with a shared vision of creating a vibrant community of individuals driven by action and thought. 

Throughout my involvement in 2018, 2019, and 2022, I actively contributed to the planning, execution, and hosting of both daytime events and nighttime gatherings hosted in Black Rock City, Nevada; from the design of the space to identifying and proposing solutions for technical needs such as electricity supply, water supply, and import/export of goods. 

As a united community, we fostered profound connections through shared experiences, diverse rituals, cultural experiences, and captivating art installations. 

Undoubtedly, the demanding conditions of this extraordinary location rendered this adventure one of the most formidable projects to undertake. 

Drawing inspiration from the essence of the Takis brand, I envisioned and led the creation of Takis DTM, an immersive experience that resonated with audiences nationwide. Guiding a team of over 24 diverse professionals, we meticulously brought this vision to life across nine locations from 2022 until recent days, resulting in more than 4.5 million impacts.

Takis DTM redefined attendee engagement through innovative features where they could earn tokens and exchange them for merchandise. 

Some of these activities included:

• Takis LAB: Attendees could mix various snacks from the brand's portfolio to create new flavors, regardless of how.

• Meta Skate: A tailor-made virtual skate game where participants competed against the Zombies of Flavor. If they were caught, they lost.

• Laser Lounge: Each participant had the opportunity to select a famous track and navigate from point A to point B while avoiding lasers. If they touched one of the lasers, they were eliminated from the competition.

In many countries throughout the Americas, it is customary to celebrate a girl's fifteenth birthday with a lavish party. Romina's XV was no exception, and I had the pleasure of directing the design and AV teams based between Mexico and Texas to create a truly memorable event.

Our goal was to craft unique and authentic spaces that would enchant guests with vibrant colors and striking experiences. Attendees enjoyed a range of delights, from delicious snacks and customized drinks to arcade games and even a nail and makeup station.  All these elements were constructed in Mexico and were temporarily imported to the United States, which represented one of the great challenges of this project.

Every aspect of the celebration was thoughtfully tailored to Romina's individual tastes and preferences, resulting in a truly remarkable experience for everyone present. It was an event that will be cherished and remembered by all who had the pleasure of attending.

Saverglass, the leading expert in the production, customization, and decoration of luxury glass bottles, expanded its operations to Mexico in 2017, unveiling its state-of-the-art facility located in Jalisco. 

Throughout the process, over 1,200 business partners from 14 countries actively engaged and connected with Saverglass, participating in a series of curated experiences leading up to the highly anticipated grand opening in late 2018. 

In my role as the local production director, I collaborated closely with the French team to meticulously design and execute the entire project. We organized press conferences, arranged insightful site visits, hosted brunches, dinners, and memorable after-parties, ensuring that every aspect of the event reflected the essence of Saverglass and showcased its commitment to excellence."

The successful execution of this project not only solidified Saverglass presence in Mexico but also positioned the company as a global leader in the luxury glass bottle manufacturing industry.